NEW LOGO, NAME FOR NAMBOARD AGRIBUSINESS HUB

MBABANE – Farmers and those in agribusiness space are being presented with a new-look hub for information. The online platform, which used to be called Agricultural Marketing Information System (AMIS) will now be known as Nolwati , which is a Siswati name for hub of information for all agribusiness in Eswatini. National Agricultural Marketing Board (NAMBoard) Chief Executive Officer (CEO) Siphephiso Dlamini announced the latest developments at Emafini Country Lodge just outside Mbabane yesterday. As part of a strategy to transform and reposition AMIS, NAMBoard called upon young creative emaSwati between the ages 18 and 35 to come up with a logo and a Siswati name for the platform. Up to E10 000 prize money was offered for the best logo and half the amount for the most suitable Siswati name. entries Over 100 young people across the country are said to have submitted very interesting entries. A NAMBoard internal team sifted through each and every email received carefully to come up with the top six entries in each category. “We engaged our key stakeholders and sister parastatals within the Ministry of Agriculture and ran a poll of the top six internally with all staff to measure popular view. An independent legal firm was engaged to audit and validate our competition process, facilitate the Intellectual property hand over with eventual winners and register the new trade mark,” said NAMBoard Communications Officer Melusi Dlamini. Samkeliso Nxumalo, a 20-year-old student studying towards a BSc in Agricultural Economic at the University of Eswatini (UNESWA), together with a friend Bandile Sukati collaboratively came up with the best Siswati name to claim the E5 000 first prize. Nduduzo Yandi Dlamini, a 25-year-old male studying towards BSc in Environmental Science at UNESWA designed the new logo to become E10 000 richer explained that the’ A shape’ represented agriculture. The colour green is for nature. The leaf and pixels represents food and technology, in that order. The gold shade, on the other hand, represents wealth. The new domain name for the agricultural marketing information system of Eswatini would be www.nolwati.co.sz. Meanwhile, the platform provides key data on production processes and availability of fresh produce (fruit, vegetables, poultry, livestock, animal feed) to various industry players including buyers, input suppliers, farmers, marketers and researchers. supporting It is aimed at supporting farmers with critical market-related information for decision-making purposes and is expected to add value to Eswatini’s agricultural landscape, bringing under one umbrella all intelligence relating to the demand and supply of fresh produce and animal products. It gives buyers an overview of what is available in terms of projected produce and guides farmers on what is already in over supply or in high demand. By subscribing to the platform, farmers are able to forecast their production and notify buyers beforehand of the expected availability for each crop or animal product. The system is hosted and managed by NAMBoard on behalf of the Ministry of Agriculture, in collaboration with several other stakeholders including National Maize Corporation (NMC), and Eswatini Dairy Board, among others. This system was funded by the European Union under the High Value Crop and Horticulture project managed by Eswatini Water and Agricultural Development Enterprise (ESWADE).